About

Personal statement 
 
I was born and lived my whole life in Moscow, Russia. Due to political events that started in spring 2022 I had to reevaluate my views. I have never been a political person, but in times of a conflict I couldn’t stay neutral as I believe doing nothing is the same as doing harm. 
I do not support war in any way.
It is hard to move a business. But i am still trying and the process is long and rough. 
I was so proud of saying that I’m from Russia, as the fashion industry was just starting to build up and I had so many plans and hopes. I still have my plans but they do not alling with  any kind of violence. 
I am still adjusting to the new reality, even though I understand that I am suffering the least. Anyway my opinion is clear- I am against war. 
 
I was writing this text above in 2022 in spring. Today is 2026, there is a new war in middle east, where major part of family lives today. I don’t have anything more to add to the text above, maybe just that these events are devastating and i have no idea how to adjust and how to really change things.
General VI is for Generalova Victoria 

The brand established in 2021 as a wearable experiment about garments that are bold yet functional with a standout architectural vibe as a major part of the brands DNA.

About the designer

Generalova Victoria is a self-taught fashion designer. Her path started in 2019 with the first drop of avant garde outerwear presented at Pop-up Moscow held by MBFW and noticed by LVMH representative which lead to the brand’s first runway show for young designers in 2020 at Futurum Moscow.


Originally from Russia, Victoria has always been creatively curious, exploring fine art, architecture, color theory, and music. This diverse artistic background laid the foundation for a sudden yet profound passion for fashion design.

Without formal education in fashion, she embarked on a self-taught journey, mastering sewing and pattern making independently.

Guided by an imaginative vision, the Designer continually pushes the boundaries of traditional design, always striving for open mind and creativity.


General VI Filibustier runway show
AN ACT OF DEFIANCE AS A PROCESS OF DECONSTRUCTION THAT REALIZES CONCEPTUAL SYSTEMS AND RELATIONAL INDICATORS OF QUALITY HIDDEN IN PHYSICAL FORMS.
THE FUSION OF FAMILIAR CULTURAL ELEMENTS THROUGH STYLES AND CONCEPTS CREATES AN ATMOSPHERE THAT IS BOTH MODERN AND CLASSIC. USING TRADITION, HISTORY AND ETHNICITY AS AN ENDLESS SOURCE OF INSPIRATION.
EXTENDED VOLUME SILHOUETTES WITH LOGGED ELEMENTS. EXPRESSIVE FORMS CREATE COMPLEXITY OF TRADITIONAL IMAGES. THE USE OF CLEAR AND SOFT FORMS EMPHASIZES THE STYLISTIC CONTRAST. THE DESIGNER FOCUSES ON FEMINININITY AND PROPORTION, USING CLASSIC CUT AND ELEMENTS.
Cli
Previous
Next